Jesse James is very well known in many fields. Some know him as a famous producer, editor, TV host and restaurateur. Others caught wind of his prowess as a builder of custom cars and motorcycles. Jesse James is in fact the founder of the West Coast Choppers brand.

Creation of the West Coast Choppers brand

Jesse Gregory James founded West Coast Choppers in 1992 in his parents' garage in California. The brand specializes in redesigning motorcycle tuning. The company produces exclusive choppers and fashion items relating to bicycle culture. Jesse G. James was still in high school when he sold Iron Cross t-shirts and stickers. It is currently the official logo of the company.

Jesse James is a famous television host . He has hosted several programs such as Motorcycle Mania or Monster Garage on Discovery Channel. These are shows related to the world of cycling and bikers. In its early days, West Coast Choppers produced over 200 custom choppers . Over the years, his fame has spread widely.

From welder to West Coast Choppers

Jesse James has two favorite hobbies. When he's not tending to his business, he pursues his passion of competing in desert off-road racing . Moreover, with the help of his team, he built and developed a Trophy Truck. The latter competes all year round with racing legends. Even in his debut in the incredible Baja race, he was able to demonstrate that he was a terrible competitor.

The majority of Jesse James fans are working class people. Coming from his roots, he remains faithful to this audience and to his profession by creating unique works. He maintains that if everything disappeared tomorrow, he would be proud to earn $25/hour as a good welder. Moreover, he is considered the best as a welder , hence his iron reputation.

The visual identity of the West Coast Choppers brand

The motorcycles produced by the WCC brand feature an old-school and minimalist style . They appear more bare compared to other manufacturers. Motorcycles signed WCC can be recognized by:

• Its 9 mm and 44 Magnum cartridges as decorations. They are located on top of the tank, the oil filter or on the handlebars.
• Its 20th century ammunition to evoke the distant ancestor of Jesse G James.
• Its biker cross logo, version of the iron or Maltese cross
• The main part of the “Choppers” logo done in a stylized gothic font with bold lines and sharp angles.

Each element represents the signature and emblem of the West Coast Choppers brand . It is important to note that WCC is trying its best to bring a new aesthetic and style to Choppers.

West Coast Choppers creations

The West Coast Choppers company does not just customize cars and motorcycles in its image. It also offers a collection of West Coast Choppers clothing and accessories . A complete range of t-shirts, sweatshirts, glasses, hoodies, low and high sneakers, caps and stickers. Each item is suitable for both men and women.

As for the color palette, the Motorcycle customization brand uses black and white . This allows the badge to be placed on any background of the bright and chic West Coast Choppers models. The emblem font resembles that of Ironwood STD and Ironhorse. But with some lines changed and the contours extended.

Other interests of Jesse G. James

Jesse G. James also launched into the publishing field in 2006. In fact, he took over the reigns of GARAGE magazine and launched “Payupsucker Publications”. This is a very good magazine. It highlights the dynamism and lifestyle of the culture dedicated to the car. The magazine is full of direct and insightful commentary on one of the most inventive elements of pop culture.